The logo is a symbol or an emblem used by organizations and even individuals. It is created for the purpose of visual identification and public recognition. Product or service provided by an organization or an individual is easily identified by its logo. The logo is also known as a trademark. The activity of creating a logo is referred to as Logo design.
A good logo is a critical aspect of any business. It is an essential part of marketing and is the face of the business within the target market. The logo appears on business cards, stationery, websites, advertising and has a major contribution in the success of a business. The company's unique brand identity is graphically displayed based on design guidelines and principles through images, fonts, and colors. Information about the company's products, services and brand are identified by a customer through its logo.
Principles of logo design
A simple logo can be easily remembered by the customers. Every day a customer comes across thousands of brands and their logos and can be confused by a complicated one. Only a simple design which can be easily associated with its brand can become successful.
A unique logo conveys to the customer all the essential information about the company and its products or services. Your logo should be designed in such a way that it gives a meaningful representation of the company and the industry.
A good logo is essential to not only make the first but also a long lasting and memorable impression. Unique design and sharp colors make a noteworthy impact on the mind of the customer.
Your logo will be used on different materials like banners, posters, letterheads, business cards. This must be kept in mind while designing the logo. It must be effective at any size and color of different surfaces and materials.
Your logo must be appropriate to the business you are carrying out. The right color, font, and graphics must be used keeping in mind your target audience and their requirements.
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